Tag: Car Shoppers

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MY DAY AT THE DEALERSHIP coloring books are a must for car dealerships.

My Day At The Dealership - Coloring Book

Car dealerships should have coloring books available for the children of customers for several reasons:

  1. Entertainment for Kids: Coloring books provide a simple and enjoyable activity to keep children entertained while their parents are busy with car shopping or service appointments. This can help create a more relaxed and positive atmosphere for the whole family during what can be a stressful experience.
  2. Customer Satisfaction: By providing coloring books, dealerships show that they value the entire family’s experience, not just the adults. This small gesture can contribute to overall customer satisfaction and make the dealership more memorable.
  3. Promotional Opportunity: Customizing coloring books with the dealership’s logo and branding can turn them into a subtle but effective promotional tool. As children use the coloring books, they are exposed to the dealership’s name and image, which can help with brand recognition and loyalty in the long run.
  4. Connection to the Automotive World: Coloring books with a car or vehicle theme can help introduce children to the world of automobiles in a fun and creative way. This can be especially meaningful for families with a strong interest in cars or for those visiting specialty dealerships, such as classic car showrooms.

In conclusion, providing coloring books for children is a simple yet impactful way for car dealerships to improve the customer experience, promote their brand, and create a more welcoming environment for visitors with families.  MY DAY AT THE DEALERSHIP is the perfect solution.

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How a dealership coloring book saved the day!

My Day At The Dealership - Coloring Book

As a car salesperson, I recently had a heartwarming experience with a couple who visited our dealership with their young children. The kids were understandably restless and eager to leave, making it challenging for the parents to focus on finding the right vehicle. Just when it seemed like the situation might escalate, I remembered a special tool we had on hand. I pulled out a couple of copies of “My Day at the Dealership,” a delightful coloring book and storybook designed to keep children engaged and entertained during their visit.

The crayons, illustrations and engaging storyline instantly captured the children’s attention, transforming their restlessness into excitement. As the kids eagerly flipped through the pages, their parents were able to explore our showroom and test drive vehicles without distraction. The coloring book not only kept the children happily occupied but also allowed the parents to make a well-informed decision about their new vehicle.

In the end, the family found the perfect car, and the children were thrilled to receive their own copies of “My Day at the Dealership” as a special gift. It was a joy to see how a simple coloring book had turned a potentially stressful situation into a positive and memorable experience for everyone involved. The coloring book truly saved the day and made the car-buying process a delightful adventure for the whole family.

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Top ten reasons to offer car shoppers with small children a coloring book

My Day At The Dealership - Coloring Book
Top ten reasons to offer car shoppers with small children a coloring book:
  1. **Child-Friendly Environment:** Creating a welcoming and child-friendly environment in your dealership sets a positive tone for family shoppers.
  2. **Distraction for Kids:** A coloring book provides a fun and engaging distraction for children, making it easier for parents to focus on their car shopping experience.
  3. **Reduced Stress:** Keeping kids occupied can reduce the stress associated with car buying, which can lead to happier and more relaxed parents.
  4. **Extended Visit Duration:** Families may spend more time at the dealership, increasing the likelihood of them exploring more options and ultimately making a purchase.
  5. **Enhanced Customer Experience:** Providing coloring books shows that your dealership cares about the entire family’s experience, leaving a lasting impression.
  6. **Brand Association:** Branded coloring books can foster a positive association between your dealership and family values.
  7. **Word of Mouth:** Satisfied parents are likely to share their positive experiences, potentially attracting more family customers to your dealership.
  8. **Peaceful Test Drives:** Parents can take more time during test drives when their children are happily occupied, improving the overall quality of the experience.
  9. **Customer Loyalty:** Families who feel catered to are more likely to become repeat customers and refer others to your dealership.
  10. **Competitive Advantage:** Offering coloring books can differentiate your dealership from competitors and help it stand out in the market.
By providing coloring books to families with small children, you’re not only creating a more pleasant car shopping experience but also setting the stage for long-term customer relationships and business success. Check out the MY DAY AT THE DEALERSHIP coloring book here.